Apple Reduces Production Of iPhone 12 mini

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Apple’s smallest iPhone 12 model accounted for only six percent of iPhone 12 series sales in the autumn of 2020.

According to a report from the American investment bank Morgan Stanley, Apple has decided to produce fewer units of the iPhone 12 mini. The reason is to free up capacity to produce more copies of the iPhone 12 Pro, a model for which there is higher demand.

Earlier in January 2021 Consumer Intelligence Research Partners (CIRP) presented a report stating that the iPhone 12 mini accounted for 6 percent of sales.

In comparison, the standard model of iPhone 12 accounts for about 27 percent of sales, while the iPhone 12 Pro and iPhone 12 Pro Max account for just over 20 percent each.

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Prior to the launch, some experts expected the iPhone 12 mini to be the most popular model, as many users were calling for a smaller mobile phone with modern components.

A possible explanation for the unexpectedly low interest in the iPhone 12 mini is that many customers prefer the iPhone XR or iPhone 11, as they are significantly cheaper – or the iPhone SE, which is not only cheaper, but also has Touch ID and the Home Button.

This follows a Flurry Analytics report that indicated that 90% of phone activations on Christmas day were iPhones. However, the iPhone mini didn’t feature in the top ten. Read: Which iPhone was most popular for Christmas 2020?

Want to get the best deal on a new iPhone 12 series model? Check out our best iPhone 12 deals round up.

Via Macrumors

This article originally appeared on Macworld Sweden. Translation by Karen Haslam.





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