Prime Day, Amazon’s largest, most competitive sales event offers millions of exclusive discounts to its Prime members, across its varied catalogue.
Typically, the event takes place every July – and if 2020 hasn’t been scrambled enough, Prime Day too will break from routine and take place in October, though an exact date hasn’t been announced.
That’s good news for anyone looking to pick up a new MacBook Pro or Apple Watch this year, as Prime Day will surely mark the inaugural moment to kick off the Black Friday and holiday sales season – which needless to say, has already been creeping earlier into the final months of the year.
Here, we share everything you needed to know about Amazon Prime Day 2020, including how to get the best deals across the iPhone, MacBook, iPad and Watch range.
When is Prime Day 2020?
Prime Day 2020 is expected to be sometime in October, and our speculation is Amazon will hold it at the beginning of the month, to allow sufficient room until Black Friday and Cyber Monday sales.
However, a leaked press release from the German consumer electronics brand Braun suggests the event will take place mid-October, as reported by T3. Again, Amazon hasn’t yet confirmed the date so it remains to be seen.
Last year, Prime Day spanned two days (15-16 July), so we expect Amazon may do something similar this year. It held Prime Day India over two days in August (6-7 August) as well, so a similar duration for North America and the UK isn’t a far stretch of the imagination.
This year’s event will mark Amazon’s sixth Prime Day.
Why was Prime Day delayed?
The unforeseeable disruptions caused by Covid-19 have permeated through all businesses worldwide, and Amazon is no exception.
The impact of coronavirus hit Amazon’s logistical operations especially hard, as reported in CNBC. The mass influx of orders at the peak of the pandemic translated to inventory shortages and delivery delays for customers.
Amazon says it chose to delay the event from July so it could recover from the disruption, while also keeping its staff, selling partners, and customers safe.
How to get Prime Day deals
Prime Day discounts are exclusive to Amazon Prime members, so if you wanted to take advantage of the deals, you needed to become a Prime member.
However, the 30-day free trial is also available for anyone that doesn’t want to commit. You can cancel any time.
Amazon Prime is a service that began as a way to get unlimited next day delivery but has since become much more. Subscribers get access to Amazon’s Netflix rival Prime Video, plus plenty of other benefits.
How to get the best Amazon Prime Day Apple deals – quick tips
1. Browse Apple’s Amazon storefront.
It’s essentially a catalogue for the full range of Apple products, and when you click through to specific devices, you’ll also see any available discounts.
We’ve listed all available devices below, many of which had up to 25% off last Prime Day. We’d recommend bookmarking the product pages you’re most interested in, so you can browse discounts as soon as Prime Day hits.
- iPhone (iPhone 11 range, iPhone SE, iPhone XS, XS Max, XR, X, iPhone 7, and iPhone Accessories)
- iPad (New iPad Air 10.9in, iPad Pro 11in, iPad Pro 12.9in, iPad 10.2in, iPad mini 7.9in, and iPad Accessories)Advertisement
- Apple Watch (Series 6, Watch SE, Watch Series 3 and Watch Accessories)
- MacBook (13.3in New MacBook Air, 13.3in MacBook Air, New MacBook Pro, 16in MacBook Pro)
- iMacs (21.5in, 21.5in Retina 4K, 27in Retina 5K, 27in Retina 5K, iMac Pro, Mac Mini, and iMac Accessories)
- Apple TV (4K, TV HD, TV Accessories)
- Beats headphones (Powerbeats, Powerbeats Pro, Beats Solo Pro, Beats Studio3 Wireless, Beats Solo 3 Wireless, Beats X, Powerbeats3 Wireless, Beats Solo Pro, Beats Pill+, BeatsX, and Urbeats3)
2. See how competitors are reacting
As Prime Day’s popularity has grown, other retailers have begun hosting deals events at the same time. This year, with Prime Day happening in October, you might even see retailers kick off pre-Black Friday sales around the same time as Prime Day.
We bring you all of the best Apple deals on Amazon Prime Day from Amazon and beyond here. Our top picks are shown below.
While Apple itself doesn’t join in on Amazon Prime Day, there are plenty of retailers that recognise that it’s worth joining in the fun, so you can find deals events from some of your favourites including:
3. Be prepared before you shop Prime Day
Prime Day deals go quickly, as many offers are available as Deals of the Day, which means stock can be limited or only a certain number of hours.
Make sure your payment and shipping information is up to date to make sure you can purchase products before they sell out.
If you come across a deal that has sold out, you can usually join the waitlist to be alerted to any stock that becomes available, usually because someone has decided they don’t want to purchase it after all and removes it from their basket.
You can also use the “Watch this Deal” button on upcoming deals to be alerted when they become available.
4. Keep an eye on our deal selections
With a team of Apple-breathing experts browsing through deals and offers every day (literally), you can be sure if there’s a top offer out there, we’ll list it on here:
1. Apple iMac Pro, 3.2GHz, 8-core Xeon, 32GB RAM, 1TB SSD, 5K Retina display (late 2017)
Now: £4,103 (£796 off)
This model of the iMac Pro has been discontinued by Apple, and you can now get the iMac Pro with 10 cores for £4,999. However, this is a remarkably good deal which can save you a lot of money on what is still one of Apple’s fastest Macs.
2. Apple 27in iMac, 3.1GHz six-core, 10th-gen, 256GB SSD (2020)
Now: £1,709.05 (£89.95 off)
KRCS has already discounted the new 2020 27in iMac. You can get the 3.1GHz 6-core, 10th-gen, 2020 iMac for £1,709.05 – a really decent discount for such a new model.
3. Apple 21.5in iMac, 3.6GHz quad-core, 4K Retina Display (2019) with 256GB SSD
Now: £1,234.06 (£64.94 off)
It might only be a small discount – and even smaller if you compare it to the £1,249 that this iMac was selling for before the ‘update’ in August, but the fact that you get a better SSD for less than the old model (which was hampered by the hard drive) makes this a decent deal.
4. Apple 15in MacBook Pro, 2.3GHz, eight-core i9, 16GB RAM, 512GB (2019)
Now: £1,990.87 (£708.13 off original price)
Save money on the top-of-the-range 2019 15in MacBook Pro with this Amazon deal. That’s an 8-core 2.3GHz i9 9th generation Intel processor!
Apple has discontinued this Mac but its spec is actually quite similar to the new 16in model that would cost £2,799.
5. Apple 13in MacBook Pro, 2.4GHz, quad-core, 256GB, Silver (2019)
From: Currys PC World
Now: £1,199.97 (£499.03 off original price)
Here’s a saving on the 2019 13in MacBook Pro with 2.4GHz Quad-core processor – it’s the 256GB version that would have cost £1,699 at launch, while the newer equivalent retails at £1,799.
6. Apple AirPods Pro
From: Appliances Direct
Now: £199.97 (£49 off)
The AirPods Pro are Apple’s ultimate in-ear headphones. They offer active noise cancellation and three sizes of soft flexible silicon tips for a customisable, comfortable fit. Right now you can get £49 off the usual price with Appliances Direct (who are claiming it’s £59 off but that’s not true!).
7. Apple iPhone 11 Pro Max
Now: £999 (£150 off)
You can save £150 if you buy a iPhone 11 Pro Max right now. The 64GB model, which usually costs £1,149, is currently £999 at Amazon.
8. Apple iPhone 11 with 20GB data
Now: £49.99 upfront, £34.99 per month (£889.75 TCO)
This deal offers twenty times as much data as the one we recommended in July, but still costs £119 less over the course of the contract. Great value!
iD is really smashing the deals right now. Some of these are so good that it’s almost tempting to buy now despite the looming iPhone 12 launch…
9. Apple iPhone SE (2020, with 2GB data)
Now: £100 upfront, £20 per month (£580 TCO)
An excellent deal on Apple’s new 4.7in handset (even if the company has bumped the upfront fee by one measly pound since mid-May). Scroll down to see the details.
10. Apple 16in MacBook Pro, 2.3GHz i9 8-core 16GB/1TB Silver (2019)
From: John Lewis
Now: £2,479 (£320 off)
John Lewis has money off the top of the range 16in MacBook Pro! It means that you can get the most powerful MacBook Pro laptop ever for much less than Apple’s asking price.
Earlier this summer John Lewis had an even more amazing saving (it was listed for £2,149, which is £650 off) but that sold out quickly!
11. Apple 13in MacBook Air, 1.1GHz quad-core, 512GB (2020)
From: Currys/PC World
Now: £1,185 (£114 off)
This is the 2020 quad-core MacBook Air with 512GB storage. You can get it from Currys/PC World or there is a similar deal over at AO.com.
12. Apple iPhone 11 Pro Max with unlimited data
Now: £99 upfront, £49.99 per month (£1298.76 TCO)
This is a big improvement, both in data allocation and price, from the Vodafone deal we were recommending last month; no doubt iD is influenced by the upcoming iPhone 12 launch.
We’d recommend waiting until Apple reveals the next generation, but if you need to buy now this is the deal to go for.
13. Apple iPhone XS Max with 72GB data
Now: £49.99 upfront, £51 per month
Pick up Vodafone’s high-data XS Max deal for £49.99 upfront.
14. Apple iPhone XS with 100GB data
Now: £39.99 upfront, £36 per month
Three is offering the best XS deal right now – click the Three logo to see the details. We prefer this to EE’s offering (nothing upfront, but £38 per month) because it works out slightly cheaper over the course of the contract (£903.99 rather than £912), and comes with twice as much data.
15. Apple 13in MacBook Air, 1.1GHz dual-core, 256GB (2020) [KRCS]
Now: £949.06 (£49.94 off)
You can get money off the 2020 MacBook Air from KRCS.
The deal isn’t quite as good as it was earlier this summer when you could get it for £899, but it’s not bad.
Amazon also has an identical deal on this model, but it has a long delivery time (up to two months!). You can check it out here.
16. Apple iPhone 11 with 72GB data
Now: £49 upfront, £43 per month
Pick up the latest iPhone from Carphone Warehouse and get 72GB data from Vodafone.
If you can afford £99 upfront, the total cost of ownership comes down by £16 – this alternative deal is available from the same link.
17. Apple iPhone XS (SIM-free)
From: John Lewis
Now: £629 (£370 off)
A fantastic deal. The XS remains an excellent phone, despite having been effectively replaced by the iPhone 11 Pro.
18. Apple Watch Series 4 Nike+ (44mm, cellular, refurbished)
From: Apple Refurbished Store
Now: £409 (£70 off)
You can grab yourself a sweet deal on a refurb of the larger 44mm variant of Apple Watch Series 4 right now. It’s the Nike+ edition too, with a cool matching sports band and Nike+ watchfaces available too.
19. Apple AirPods with Charging Case (2019)
Now: £129 (£30 off)
BT is offering the AirPods with Charging Case for £30 less.
20. Apple iPad Pro 10.5in (2017, renewed)
Now: £384.99 (£144 off)
This is a great price on the Wi-Fi 10.5in iPad Pro. Note that it’s part of the generation before the current one, having launched in 2017 – the iPad Pro 10.5in is still a powerful device, though – and ‘renewed’ devices are Amazon’s equivalent of Apple’s refurbished line, which means it’s second-hand but fixed up and backed by a new guarantee.