Where to Buy Apple AirTag

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AirTag is here. Apple launched the new tile trackers at its ‘Spring Loaded’ event on 20 April, following months of speculation. Many of the rumours weren’t far wide of the mark – AirTags take the form of small circular discs that can be attached to everyday items you’d really rather not lose.

These include valuables like a wallet and keys, but the IP67 water and dust resistance rating opens up a world of possibilities. Official screenshots highlight everything from an umbrella to a bicycle, while it could also be used to keep tabs on your pet’s location. All these can then be tracked in Apple’s ‘Find My’ app, from where you can already keep tabs on the whereabouts of your iPhone, iPad or Mac. 

If you’re considering investing in the AirTag ecosystem, you won’t have long to wait – pre-orders go live this week. Here’s everything you need to know about buying one (or a pack of four) for yourself. 

When is the AirTag release date?

AirTag was announced at Apple’s Spring hardware event on 20 April. Pre-orders will be live on 23 April, before the trackers officially go on sale from 30 April.

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How much does AirTag cost?

The AirTag pricing is relatively simple. It costs £29/US$29 to buy one, or you can get a pack of four for £99/US$99. Free engravings are exclusive to Apple, although a wide range of accessories will also be available.

These include a £35 leather key ring and £29 polyurethane loop, while a partnership with luxury manufacturer Hermès looks set to deliver plenty more premium add-ons. 

Where to buy Apple AirTag

The only confirmed place to pre-order AirTags is from the Apple website in the UK and US. Pre-orders will be live from 1pm UK time on 23 April – that’s 5am PST or 8am EST. 

However, it’s possible other retailers will stock AirTags once they go on sale on 30 April. None of the following have been confirmed, but they’re the most likely candidates:

In the US, it’s worth checking out the following:

We’ll update this article once any of these third-party retailers are confirmed as stockists. In the meantime, check out our full guide to AirTags to learn more about how they work.

You may also be interested in the other products launched at the ‘Spring Loaded’ event





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