Where to Buy the Apple Watch SE: On Sale Now!


One of the most exciting announcements out of Apple’s Time Flies September event is the introduction of a new, budget-friendly Watch SE alongside the top-range Watch Series 6 – and you can buy one right now. The devices went on sale Friday 18 September following a brief pre-order period that started immediately after Apple’s announcement.

Keeping in line with Apple’s SE-range ‘lite’ ethos, the Watch SE will offer simplified features while doing away with bonuses like an always-on display.

Here we’re diving into Apple Watch SE price, models, and where you can buy Apple’s latest.

How much does the Watch SE cost?

The Watch SE starts at £269/$279/AUD$429 for GPS.

  • 40mm – £269/US$279/A$429
  • 44mm – £299/$309/AUD$479

For GPS + Cellular, prices start at £269/US$279/AUD$499

  • 40mm – £319/US$329/A$499
  • 44mm – £349/$359/AUD$549

Apple will also offer Apple Watch SE Nike models starting at £269/$279/AUD$429.

While these prices make the Watch SE more affordable than the Watch 6, Apple still carries the Watch 3

, which starts at £199/US$199/AUD$299 – the cheapest of the series.

Where to pre-order/buy the Watch SE

The Watch SE is available directly from Apple, which might just be the best place to pick it up as other retailers are already starting to sell out. While delivery is free, it takes 2-4 business days in the US, and UK shoppers will have to wait until 6-8 October for orders placed on release day. 

Retailers that will offer the Watch SE in the UK include:

You can also find the Watch SE from network carriers including:

  • Vodafone – confirmed it will offer the Watch SE with contracts starting at £20 per month and £19 upfront
  • O2
  • EE

US customers can pick up the Watch SE from Best Buy and Wal-mart. Network carriers that will support the Watch 6 include Verizon, AT&T, T-Mobile, and Sprint.

Apple Watch SE

What features does the Watch SE have?

The Watch SE offers many of the features available on the more premium models including fall detection, sleep tracking, and handwashing detection. It also shares the accelerometer, gyroscope, an always-on altimeter with the Watch 6, along with Bluetooth 5.0 connectivity. 

What the SE doesn’t have compared to more expensive options is the always-on display, Blood Oxygen sensor and ECG. If you want to know everything there is know about the new Watch SE see our dedicated article.

If you want to see which models are now discounted due to the new releases, we’re also monitoring at the best Apple Watch deals here.

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